The $2 Billion Sales Letter

The $2 Billion Sales Letter

Imagine finding a treasure map leading to 2 BILLION dollars, how quickly would open that map and read it? Heck, you would do more than read it…you would cancel everything in your calendar and study that map until you knew it like the back of your hand. The legendary Ray Edwards, the world’s highest paid […] more…
How To Create a Million Dollar Funnel – FREE TICKET

How To Create a Million Dollar Funnel – FREE TICKET

I’ve saved you a free ticket to the sales event of the year … The Funnel Success Summit, where 20+ experts will show you how to build the funnel that can change your business in 2018! Get your free ticket here:  FUNNEL SUCCESS SUMMIT Why should you be interested in sales funnels? It’s the crucial piece […] more…
Legendary Copywriter John Carlton Releases UPDATED “Simple Writing System” Home Study Course

Legendary Copywriter John Carlton Releases UPDATED “Simple Writing System” Home Study Course

Since the inception of Internet marketing, John Carlton has been one of the most sought-after “secret weapons” in the game. Top marketers all over the world literally beg him for personalized instruction. Yes, including many of the household names in the marketing world. And now, after months of intense demand, John is re-opening his breakthrough […] more…
Russell Brunson is Giving Away His Newest Book EXPERT SECRETS

Russell Brunson is Giving Away His Newest Book EXPERT SECRETS

I just found out that Russell Brunson is about to release his new book: “Expert Secrets” – and he wants to send YOU a review copy for FREE! This is what you need to do RIGHT NOW to get your copy. First – go to this website and let him know where to ship it […] more…

Zen Titan 3.0 Makes Affiliate Marketers More Money Using YouTube

Zen Titan is all about making money with YouTube free traffic and affiliate marketing. Essentially, they built four software tools to make this a “no-brainer” for any affiliate to do this… • STEP 1 – Browse the “Zen Niches” database and pick from over 100 niches that get huge free searches on YouTube • STEP […] more…
What Key Marketing Metrics Matter for Your Website?

What Key Marketing Metrics Matter for Your Website?

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “How to Measure Digital Marketing Metrics and ROI,” but here we’re going to get into the nitty-gritty of website metrics specifically. Now, I love me some numbers, […] more…
What is a Micro Moment and Why Does It Matter to Your Business?

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online. But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased? They happen all the time. They’re called micro-moments. Ecommerce Micro-Moments It […] more…
Want People to Remember Your Ads? Be Funny, Clutch Says

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers prefer across TV, online, social […] more…
Waymo Wins Approval for First Driverless Ride-Hailing Service

Waymo Wins Approval for First Driverless Ride-Hailing Service

The first U.S. commercial ride-hailing service without human drivers has been approved. Waymo, a unit of Alphabet Inc., got a permit in late January from the Arizona Department of Transportation to operate as a Transportation Network Company, according to Ryan Harding, a spokesman at the state agency. The designation lets Waymo’s fleet of driverless Chrysler […] more…
Facebook, Google Could Face Tighter Rules on Political Ads

Facebook, Google Could Face Tighter Rules on Political Ads

Facebook, Alphabet Inc.’s Google and other online platforms would face stricter rules for political advertising according to a proposed framework that will be considered by the Federal Election Commission. The proposal, written by Ellen Weintraub, a Democrat and vice chair of the commission, would require online advertisements to carry the same disclaimers from their sponsors […] more…
Russia Spent $1.25M on Ads, Acted Like an Ad Agency: Mueller

Russia Spent $1.25M on Ads, Acted Like an Ad Agency: Mueller

U.S. Special Counsel Robert Mueller unveiled the details of an allegedly widespread and coordinated campaign by Russians to influence the U.S. presidential election in favor of Donald Trump, delivering on his initial mandate by the Justice Department. In an indictment announced Friday in Washington, Mueller describes a years-long, multimillion-dollar conspiracy by hundreds of Russians aimed […] more…
Amazon, YouTube, Twitter Are Said to Eye Bids for NFL Rights

Amazon, YouTube, Twitter Are Said to Eye Bids for NFL Rights

Amazon, YouTube and Twitter are all weighing bids for streaming rights to “Thursday Night Football,” according to people with knowledge of the matter, providing the latest evidence of technology companies’ growing interest in live sports. The three are bidding as much as hundreds of millions of dollars for rights that will run for as long […] more…
5 Ways to Increase Event Engagement

5 Ways to Increase Event Engagement

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what […] more…
TBS Debuts Animated Series ‘Final Space’ on Reddit Before It Hits TV

TBS Debuts Animated Series ‘Final Space’ on Reddit Before It Hits TV

A new cartoon from TBS called “Final Space” is going after “Rick and Morty” fans with a livestream premiere on Reddit. TBS is running an ad campaign on Reddit to give viewers an early look at the animated sci-fi show two weeks before it debuts on TV. It’s the first time a TV show will […] more…
‘Star Trek’ Streams Up Profit as CBS Asks Who Needs Ads

‘Star Trek’ Streams Up Profit as CBS Asks Who Needs Ads

CBS Corp. overcame a slump in TV advertising to report higher sales and profit in the final quarter of 2017, buoyed by offering programs to online providers such as Netflix and attracting subscribers to its own All Access service with shows like “Star Trek: Discovery.” CBS boosted sales from licensing programs by 33 percent and […] more…
Salon Aims to Start a Publishing Revolution by Spinning Ad Blocking Into Cryptocurrency

Salon Aims to Start a Publishing Revolution by Spinning Ad Blocking Into Cryptocurrency

Jordan Hoffner, CEO of Salon Media Group, is not surprised at the attention his site is suddenly getting. Salon is likely the first publisher to ask users running ad blockers to either turn them off or make up for it by letting Salon use their computers’ processing power to mine cryptocurrency in the background. The […] more…
What Everyone Ought to Know About Agile Marketing and Automation

What Everyone Ought to Know About Agile Marketing and Automation

Want to know why “Agile Marketing” is the hottest thing in marketing right now? Amazon.com. That’s right. Amazon built a $427 billion business using agile marketing tactics. The website and mobile application are Amazon’s revenue engines. They are constantly looking for ways to optimize the shopping experience for customers to make it easier to buy. […] more…
5 Things Marketers Need to Know When Working With Their Legal Team

5 Things Marketers Need to Know When Working With Their Legal Team

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment? As someone with experience in both marketing and legal departments, I can say both are driven by a determination help the customer succeed. In this […] more…
Connected By Design: R/GA’s Bob Greenberg Curates Exhibit for Cooper Hewitt

Connected By Design: R/GA’s Bob Greenberg Curates Exhibit for Cooper Hewitt

RGA Chairman and CEO Bob Greenberg runs an agency that’s perhaps best known for its Nike innovations, the Owlet baby-monitor smart socks or the “Love Has No Labels” campaign for the Ad Coucil. Now he’s becoming the first ad pro to put on an exhibition at New York’s Cooper Hewitt, Smithsonian Design Museum, where the […] more…
YouTube TV Adds Turner Broadcasting to Lineup, Hikes the Price of a Subscription

YouTube TV Adds Turner Broadcasting to Lineup, Hikes the Price of a Subscription

YouTube has struck a deal with Time Warner’s Turner Broadcasting to add channels with some of the most popular sports programming to its year-old live TV service, a cheaper alternative to traditional cable and satellite packages. The Alphabet Inc.-owned video company will raise the price of YouTube TV by $5 to account for the addition […] more…
AT&T Probes White House Role in Time Warner Case

AT&T Probes White House Role in Time Warner Case

AT&T wants to show political tampering as it seeks evidence about whether President Donald Trump influenced the Justice Department’s decision to sue to block the company’s proposed acquisition of Time Warner. AT&T wants communications between the Justice Department and the White House about the Time Warner takeover, according to a person familiar with the matter. […] more…
Super Bowl Campaigns Overrun Viral Video … With These Three Exceptions

Super Bowl Campaigns Overrun Viral Video … With These Three Exceptions

Super Bowl campaigns dominated branded online video in the week through Sunday, as you’d expect in the week following the gamewith three exceptions. See the chart below, courtesy of Visible Measures. As always it reflects both paid views and organic unpaid views. .mfp-fade.mfp-bg { opacity: 0; Continue reading at AdAge.com Powered by WPeMatico more…
TV Upfront and Digital NewFront 2018 Calendar

TV Upfront and Digital NewFront 2018 Calendar

It’s that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season. Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media. Traditional TV behemoths will continue to emphasize their […] more…
Facebook vs. YouTube: Which is Better for Live Video?

Facebook vs. YouTube: Which is Better for Live Video?

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Second, live video […] more…
An Industry Effort to Block ‘Annoying’ Ads Was Quietly Fueled by Google Data

An Industry Effort to Block ‘Annoying’ Ads Was Quietly Fueled by Google Data

Google has confirmed to Ad Age that an industry trade body tasked with deciding which “annoying” ad formats web browsers should block largely used its data and research methodology to do so. The trade body, known as the Coalition for Better Ads, last year publicly presented the material in full with Google and 18 company […] more…
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