10 Content Creation Best Practices Your Business Needs to Know
Whether you’re a veteran writer or just getting started, your success depends on your ability to maintain the highest quality in your content. This means creating content that follows today’s top best practices.
Without a focus on the most important elements of content creation, you run the risk of wasting your time and resources. You’ll simply be disappointed.
Let’s get started with these 10 content creation best practices. By the end, you’ll be better prepared to create content that’ll stand out from the rest to bring you subscribers and leads.
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1) Have a clear purpose
Your content creation depends on what you want to get out of it and how you’ll accomplish it. That’s why it’s so important to know your content purpose. The best way to approach this is to have a content strategy. Without one, you’ll be disorganized, and it will show in your content in one way or another.
You don’t want to create content just for the sake of having it. You always want to have a reason for why you’re creating it. A strategy with a description of your creation purpose is necessary to keep track of why and how you’re creating content.
DON’T create content for the sake of having content.
ALWAYS have a reason or purpose for why you’re creating it.
2) Know your audience
Creating personas for your content marketing efforts is essential to successful reach and conversion. You want your content to attract and retain the right audience. The best way to do this is to have a clear understanding of who this target audience is, their pain points, and how you can help resolve them.
In a past article, I dived deep into persona development, but these are a few of the highlights:
- A reader persona is a fictional representation of who your ideal readers are in relation to your content goals. If your goal is conversions, your ideal readers would be likely to convert. Personas are not based on complete assumptions but rather are formed from research-backed data.
- Personas give your content direction, which helps you stay focused on the right path toward your end goal.
You can find step-by-step instructions on collecting the right data and putting it all together by continuing on to the original article.
DON’T create anything without establishing a clear understanding of your readers via personas.
DO your research: What do they want? What are their pain points you can resolve?
3) Be business relevant
You might think you need to be hip and trendy to reach people and get attention. You’re missing the most important part about content: you need to reach the right people at the right time in the right way.
Yes, you’ll want to create content about topics you know your target audience is watching. Current trends are a great way to get their attention. However, steer clear of controversy and focus on trends and topics that can relate back to your business.