11 Power Sales Words to Use in Your Sales Emails
What you say on your sales emails is as crucial as what you’re actually selling. An email is significantly different from a call or a face-to-face meeting. With emails, you can easily be ignored.
Keep your email off the spam folder by catching your reader’s attention. Use sales language that is powerful and can convert your audience into buyers.
When it comes to sales words, benefits trump specifications and features, almost always. Using ‘benefits’ shifts the focus from impersonal details that may or may not interest your readers. You only have a few seconds before they click the delete button.
So, appeal to their needs. Sell your product’s benefits by talking about how it can improve people’s lives.
Engage Selling Solutions owner Colleen Francis once claimed in her book Nonstop Sales Boom that customers “…only care about value and achieving their objectives.”
So, on email, talk about value, not price. Value is a powerful word. Price is objective; value is variable per person. When you use the word, you reach out to each person’s sensibilities. They think and assess for themselves. They might even click on your link to learn more about what you offer.
As Warren Buffet, American business magnate and philanthropist, said: “Price is what you pay. Value is what you get.”
As sales words go, ‘show’ is a positive interactive word that you can use to imply your willingness to communicate with your audience. It works better than ‘learn,’ which – regardless of its positive meaning – implies one-sidedness. When you say ‘show,’ you are reaching out and telling your reader that you’re there to help.
Instead of saying “learn more about our product,” say: “Let me show you how our product adds value to your life.” It makes people feel good and signals what could be the start of a good business relationship.
Sales is not about you, your quota or that sales team leaderboard you so want to top. It is about the client. Without their willingness to listen, you won’t be able to take further steps in making the sale. And, people always pay attention when you start talking about them.
Even on email, your choice of pronouns communicate what you value more. So, use ‘you’ instead than ‘I.’ Because, in the end, you want your reader to think about themselves and the value that your product brings into their life.
Harvard University professor and social psychologist Ellen Langer once did a study on the impact of using ‘because’ in phrasing statements. She went out to see if people would let her cut in line using these lines, alternately:
“Excuse me, I have five pages. May I use the Xerox machine?”
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?”
“Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?”
The last two sentences that used ‘because’ gained around 90% affirmatives. People responded more positively when a reason was offered.
So, when you make a statement Go to the full article.