12 Tips for Businesses Just Starting Out in Video Marketing
Q. What’s your best tip for businesses that are just beginning to produce video marketing content?
1. Don’t Focus on the Camera
You don’t need a high-end camera or video camera. A lot of great content is produced right from a phone. Focus on your content, and make sure it’s short and sweet. Record a lot also: It takes a while to be comfortable on video. If you’re a small business or freelancer, let your natural charisma ooze. People always want to do business with real people. – Krish Chopra, United Medical Rotations
2. Develop Good Storytelling Skills
Before taking on complicated production challenges and expensive special effects, focus on perfecting your storytelling skills. Formulating a clear message for each project and finding the best way to convey that message is more important than anything else, as this is what ultimately resonates with the viewer. – Patrick Barnhill, Specialist ID, Inc.
3. Watch a Lot of Videos
Watch what other people are making and doing, check out how many views they get and the response they received, then make notes of best practices that yield the most positive responses. Benchmarking helps reduce the likelihood of mistakes that you don’t want people to remember you for. – Peter Daisyme, Due
4. Ensure Good Sound Quality
There is nothing worse than watching a video with bad, scratchy sound. Invest in bringing someone in who knows how to capture sound, or learn yourself. But that is one aspect of a video you can never let slide. Viewers will stop watching immediately. – Renato Libric, Bouxtie Inc
5. Start Small and Experiment
One mistake brands make when they start something new is they over-invest in early production. The fact is, you don’t yet know what the winning formulas for audience engagement are, so to optimize your resources, you should invest in producing lower-budget videos and then see how your customers respond. Experiment with different formats and styles to quickly identify what types of videos work. – Firas Kittaneh, Amerisleep
6. Look at Lighting
Lighting will either be your best friend or your worst enemy. Take the time to educate yourself on the best lighting to produce video content, or bring in professionals to help. Poor lighting can ruin a video and cost you viewers. – Leila Lewis, Be Inspired PR
7. Perfect Isn’t Required
My best advice is to keep the video production simple. Don’t waste time and money trying to get the videos to look perfect. If the content is genuine and provides real value to your audience, that will have a way bigger impact in terms of reach Go to the full article.