18 Cognitive Biases You Can Use for Conversion Optimization
Persuading completely rational people to make a certain decision or take a specific action would be quite easy. Unfortunately, you’re stuck dealing with irrational thinking, fuelled by cognitive biases and emotions. [Tweet It!]
So, how do you persuade effectively when people are so heavily influenced by subjective (and contextual) factors?
That’s a complicated question with no definitive or universal answer. Fortunately, the first step to answering that question for your audience is becoming …read more