19 – The Why Ladder – Sales Marketing Profit

19 – The Why Ladder – Sales Marketing Profit

Todd held a product launch, made a big splash and earned some money. How did he do it? Let’s connect the dots backwards and learn the secrets behind the “Why” framework.

In this week’s case study:

01:51 – Not a problem, an opportunity
02:58 – Here’s a Hollywood cliffhanger
03:34 – What made the biggest difference
04:02 – Packaging your IP
05:02 – Why using frameworks is a must
06:11 – Literally learn what Todd did <a target="_blank" title="Attend the live …read more

: Sales & Marketing Profits