20 Awesome Healthcare Marketers to Follow on LinkedIn

By Joshua Nite

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations.

It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.” These healthcare marketers may or may not know how to tango, but their hard work deserves our recognition.

Here are just a few of our favorite healthcare marketers.

Rob Birgfeld, AVP, Chief Digital Marketing Officer, Inova Health System

Rob is a talented marketer who came to the healthcare field four years ago, when he took on the CDMO role for Inova Health System. He’s a jack of all trades: From social media to blogging to product development, Rob keeps Inova’s marketing strategy sound in the short and long term.

Laura Boyd Desmeth, Director of Digital Communications, Medical City Healthcare

In the five years she has been with Medical City Healthcare, Laura has transformed their online presence, creating social media accounts on Twitter, Facebook and YouTube for the institution. She shares a wealth of healthcare and marketing content on her LinkedIn feed.

David Edelman, Chief Marketing Officer, Aetna

David is a LinkedIn Influencer for health care and marketing, and it’s not hard to see why. He regularly publishes insightful posts of his own on LinkedIn, while also sharing other valuable content with his thousands of followers.

Terri Ann Fredette, Director, Marketing & Communications, UC Health

Though she is a data-driven, ROI-focused marketer, Terri still brings personality and heart to her position. Check out Terri’s profile to see the clever commercials UC Health has produced under her direction.

Scott Galbari, Vice President of Marketing and Portfolio, McKesson Imaging and Workflow Solutions

Scott is the conductor of the 500-piece orchestra that is McKesson IWS, working within strict regulatory guidelines to produce compelling content for the organization’s target audience of radiologists, cardiologists, and health system leaders.

Sven Gierlinger, Chief Experience Officer, Norwell Health

Chief Experience Officers go beyond individual marketing campaigns, beyond inbound, outbound, and the funnel, to create holistic, immersive experiences for consumers. For example, check out Norwell Health’s The Return, a short film highlighting a revolutionary prosthetic for amputee swimmers.

Dan Gingiss, Head of Digital Marketing, Humana

In addition to his daily duties at Humana, Dan is an author, podcaster, and frequent publisher on LinkedIn. We listed Dan as one of our 50 Social Media Influencers to Follow, and Go to the full article.

Source:: Online Marketing Blot – TopRank