20 Creative Easter Contest Ideas You Can Use Today

By James Scherer

Easter is just around the corner, which means Spring is coming!

For many of the smartest businesses out there, it also means running an Easter-themed contest online.

We’ve been in the contest game since 2012 and, consistently, the most successful campaigns we see revolve around a holiday theme.

So, whenever we get the chance, we recommend to users and clients that they take advantage of the buzz around a holiday and use it to generate social media engagement, Fans and contact information with an online contest.

This article will give you 10 real-world Easter contest examples as well as best practices and ideas to ensure your campaign succeeds.

Let’s get rolling!

10 Easter Contest Examples


Easter Contest Example #1: Win Chocolate

20 Creative Easter Contest Ideas You Can Use Today

A Critique of this Easter Contest Campaign:

  • This page features the prize value in both the image headline and the page headline.
  • The prize package is a really good idea, especially once you’ve calculated the total value. People feel like they get more out of a package than a single prize valued at $750.
  • The images are also professional and bright. With a third-party contest template, like San Churro has used, it’s your images that will make your campaign stand out.

Easter Contest Example #2: Win a KitchenAid


20 Creative Easter Contest Ideas You Can Use Today

A Critique of this Easter Contest Campaign:

  • This is a great prize for their target market – something which is of a high enough value to be really desirable, but also something which is relevant and related to their products.
  • The checked “opt-in” option in the form is a great way for your business to get your entrants to subscribe to receive your emails. This ensures your business is within spam laws and decreases your unsubscribe rates.

Easter Contest Example #3: Win One of 5 Chances at a Dozen Cupcakes

20 Creative Easter Contest Ideas You Can Use Today

A Critique of this Easter Contest Campaign:

  • This campaign shows exactly how simple an Easter contest can be. It’s what we in the contest business call a “squeeze page” – a simple, highly-focused few paragraphs with a form and call to action button. There’s nothing for visitors to do on this page except enter the contest.
  • The “Like our Facebook Page” prompt is available only for businesses which use a third party platform (like Wishpond). Because requiring users to Like your business to enter your contest was banned in late 2014, this is the next best option: simply prompting people to Follow you, but not requiring them to do so.

Easter Contest Example #4: Win a Kid’s Baking Party Package

20 Creative Easter Contest Ideas You Can Use Today


A Critique of this Easter Contest Campaign:

  • I’d like to see this campaign with a bit of a different format. The form feels quite overwhelming (as does the text). I’d prefer a more visually appealing design.
  • That said, I like the prize and the social engagement prompts. Again, to ensure they’re within Facebook guidelines, these are an optional thing.

Easter Contest Example #5: Win an Go to the full article.

Source:: Business2Community