25 Inventive Giveaway Ideas to Try Today

By James Scherer

25 Inventive Giveaway Ideas to Try Today

Are you looking to run an online giveaway?

Looking for some inspiration or a strategy guide?

You’re in the right place.

This article will give you 25 giveaway ideas, covering…

  • The different types of online giveaways
  • Giveaway prize ideas
  • Giveaway theme ideas
  • Giveaway best practices

And I’ll link to some great example-focused articles as well, so you can see exactly what a successful giveaway looks like.

Let’s get rolling!

Giveaway Type Ideas


#1. Sweepstakes

A sweepstakes giveaway is the simplest format. Essentially, people submit their contact details and are entered for a chance at a prize. The winner (or winners) is randomly chosen from the list of entrants.

25 Inventive Giveaway Ideas to Try Today

#2. Photo Giveaway

In a photo giveaway, entrants submit a photo by uploading it directly on the giveaway page. They then encourage their friends, family and co-workers to vote on their photo. Whoever gets the most votes on their submission wins the grand prize.

25 Inventive Giveaway Ideas to Try Today

#3. Referral Giveaway

Referral giveaways work for your business by incentivizing sharing. Every entrant gets a discount code (or something similar) to get them to enter. Each entrant also gets a unique “Share URL” which they can share with friends. Every time a friend enters the giveaway using that unique URL, the person who gave it to them gets a bonus entry. The person with the most entries (or a random selection of those who tie) wins the grand prize.

#4. Instagram Giveaway

An Instagram giveaway works by prompting Instagram users to use your giveaway hashtag when they upload a photo. That hashtag is crawled by your giveaway software and is automatically added to a photo gallery within your giveaway’s page. From there, it works exactly as the photo contest does with entrants prompting their social networks to vote on their submitted photo. The photo with the most votes wins the grand prize.

Giveaway Prize Ideas


#5. Customized Merch

  • Umbrella
  • USB/Flash Drive
  • T-Shirts or Polos
  • Jackets
  • Bags/Totes
  • Power/Charger Pack

#6. Chocolate and Candy

This is just a no-brainer. The challenge is tying something this desirable to your actual business. You need to remember that a prize isn’t just something that people want, but something that your target market wants. Otherwise, how do you make them customers?

#7. Alcohol

Can’t go wrong with this one, but you’ll have to be careful to follow state and federal alcohol laws in your giveaway and with who you allow to enter. My recommendation? Add an entry popup to your giveaway where you require page visitors to put in their birthday or check a “I’m over 21” box.

25 Inventive Giveaway Ideas to Try Today

#8. Food

  • Super Bowl party
  • Fourth of July BBQ
  • Thanksgiving
  • A Year’s Supply of [X]

#9. Tours/Adventures

  • Brewery Tour/Whiskey Tasting
  • White Water Rafting
  • Skydiving
  • Watersports
  • Fishing
  • Ferry or Boat Tour
  • Skiing/Lift Package

#10. Treat Yourself

  • Massage
  • Spa
  • Pedicure/Manicure
  • Hairdressing
  • Nanny
  • Date Night for Mom and Dad

#11 Training/Career

  • Online Course
  • Free Hour Consultation
  • Certification
  • Photography Course
  • Adobe Suite Course

#12. Holidays

  • Christmas giveaway
  • St Patrick’s Day brewery tour
  • Valentine’s Day romantic dinner for two
  • Easter egg hunt for the kids

#13. Miscellaneous

  • Spring-Cleaning Package
  • Family Photo Session
  • Sporting Event
  • Back-to-School Prize Pack
  • Fill-up-the-cart Shopping Spree
  • Gift card
  • Movie Premier

* Important Note: When framing your contest, always use “Enter for a Chance to Go to the full article.

Source:: Business2Community