3 Life Lessons Every Successful Entrepreneur Must Know
By Alex Jasin
Have you ever read a book that completely changed the way you think? That reoriented you and stunned you and pushed you to go places you’d never gone before?
I had that experience recently after reading Jordan Zimmerman’s book Leading Fearlessly: Transform Your Life and Find Success.
This book singlehandedly revolutionized how I think about life and leadership. Why was this book so powerful? Here are three killer lessons I took away.
Lesson #1: Be Insanely Committed
Zimmerman begins his book by stating that he is insane. Sounds kind of odd, right? But he goes on to explain that he is insanely committed to everything: his life, his job, his customers, his health, and anything else he sets his mind to.
He used this “all insanity all the time” approach to build his ad agency into the 14th largest agency is the United States, with $3 billion in annual billings. He feels that life is too short to be anything less than all in on whatever he’s doing.
Growing up, he saw too many people who dreaded going to work every day, and he resolved that he would create a career for himself that he could be passionate about and love deeply. He resolved to make a mark on the world and have a blast doing it.
How did he do this?
By being insanely committed to building something that set his bones on fire.
But here’s the thing: building a dream takes a lot of sacrifice, and Zimmerman is convinced that most people just aren’t that dedicated. If you want to build the life of your dreams, you’ve got to be insanely committed, which means being responsible for achieving your goals. There are no shortcuts or workarounds. If you’re not completely focused on building your dream career, you won’t achieve what you want.
When Zimmerman’s agency lost a $40 million account, he told his board room not to fire a single person or cut payroll. Instead, he said that he was going to hit the road for the next 4-6 months to bring in the amount they lost. Within 4 months, he had secured $45 million in new business.
Lesson #2: Drop The Excuses
If you’re running your own business, you don’t have the luxury of excuses. The buck stops with you and everything’s your fault. No blame shifting or trying to paint others in a bad light.
Zimmerman says that true leaders don’t make excuses, they accept responsibility for everything, and they jump at the chance to celebrate the victories of their teammates.
Additionally, true leaders don’t use position or pride as an excuse for not doing a particular job. If you’re going to be successful and insanely committed, you’ll do whatever it takes. No job is too small, no job too unimportant.
When Zimmerman’s agency lost the $40 million account, he could have blamed his team and then told his sales reps to hit the road immediately. Instead, he took a Go to the full article.