3 Ways Local SEO Can Deliver Business Results
By Ryan Shelley
Did you know that 50% of consumers who do a local search on their smartphone visit a store within a day? The numbers on other devices are almost as good. 34% of consumers who searched on a computer or tablet visited a store within a day. If you have been ignoring local SEO for your business, now is the time to wake up. Users are not only searching for local products and services, they are taking action on what they find.
SEO is about so much more that just links and content. It’s about attracting and engaging with users who want and need what you provide. If you are serious about growing your local reach, having a dedicated local SEO strategy is extremely important. In this post, I want to share 3 things you need to do to grow your presence in local search.
Claim and Monitor Citations
A citation is an online reference to your business’ name, address and phone number (NAP). They also usually have a link back to your website. Citations are found on sites like Google Maps, Yelp, Angie’s List and so on. When it comes to local SEO, citations play a huge role. Along with reviews and links, Google uses your citations as a ranking factor for local results.
Step one is claiming your citations. There are a few ways to go about this. The hard way is going to each member site, signing up for an account and then claiming your business. Do this a couple hundred times and then you are done. Now, as you can see this process can be very daunting. Thankfully there are tools you can use to speed up this process. Sites like WhiteSpark will help you find citations and clean them up, Moz Local is a tool that helps you claim and clean up your listings, but our favorite is Yext.
Yext not only helps you claim your business, it helps you monitor your business citations as well. Duplicate listings are one of the biggest hassles for local businesses and Yext helps you take care of that with a click of a button. To see how your site is listed, get a free scan with our Yext tool here.
Claiming and maintaining your citations is about more than just pleasing the search engines, it also impacts the user. When someone is searching locally for you online, they may land on your citation first. If you have the wrong information on that listing, you may lose them altogether. Making sure your information is correct across all accounts and channels will help your users find you and connect with you faster!
Think Mobile First
Mobile is the primary driver of search today. This is one of the reasons Goole split their index and made Mobile the primary index. According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or Go to the full article.