31 Must-Ask Interview Questions for Marketing Jobs
By Mary Lister
Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple positions at once, it can be hard to keep up!
The marketing team is hiring for several roles right now, and we were lucky enough to receive interview training from our lovely recruiter, Michelle Cataldo, and our great HR manager, Hillary Reilly, and wanted to share our wealth of new-found information.
In this post, you’ll learn the top marketing interview questions you should be asking every candidate you bring in for a marketing job interview. (If you’re the one applying for the marketing job, make sure you’re prepared to answer questions like these!)
Behavioral Interviewing for Marketing Jobs
Though hard skills can be taught, soft skills are harder to instill in a new employee. Behavioral interviewing is based on the premise that past performance is indicative of future performance. The goal of this technique is to create a profile of each candidate, which allows for comparisons when you’re trying to choose who to offer a job to.
Watch out for yes-or-no questions! You want your interviewee to take you on a journey—ask open-ended questions that require an explanation.
Our recruiter, Michelle, recommends making a set list of interview questions that will highlight a candidate’s behavioral qualifications and split it up among the interviewers. Then, each interviewer can take a subset—List A, List B, etc.—and when the team meets to confer, everyone will be on the same page, without having to repeat questions.
Interview Questions to Assess Background
This is a great way to ease into the marketing interview and start a conversation. Begin with a general background question that can lead to dialogue.
“Tell me about your career up to this point.”
Make sure the right candidate shows up for the interview…(that’s not Will Hunting)
And let the interviewee provide you with a jumping off point. Listen carefully and follow along on their resume; note what they specifically highlight because this could allude to the most important points of their career. Follow up with a question that is more specific, such as:
“What is your largest responsibility in your current/last role?”
The next questions can gauge how driven and motivated the candidate is. Every marketing leader wants to stack the team with passionate employees—try to get a feel for what kind of go-getter your candidate is.
“How has your current role evolved since you started?”
This will give you a sense of how the person has grown in their past role. Did they seek out learning opportunities and show a clear increase in experience and skill level?
Finally, address the elephant in the room.
“Why are you looking to make a change?”
This question can give you a feel for your candidate’s weak spots as well as their ambitions. Watch out for red flags, such as complaining about their manager.
Interview Questions about the Role
Before diving into specific questions about qualifications, make sure that you are Go to the full article.