4 Small Business Trends That Are Steadily on The Rise

By Steven Scheck

If I have to describe the small business environment in a single word, the most appropriate word that I can think of is “change.” To be honest, small businesses are going through a whole lot of changes recently; all thanks to the advancements in communication fields, IT, marketing and other fields.

In this article, I’ve highlighted a few small business trends that are currently on the rise. Let’s begin.

  1. A social media presence is considered a necessity and not a luxury

Having a presence on social media has become an absolute must for almost all business ventures.

You’ll see most small businesses ranging from the tiniest restaurant joints to the biggest e-commerce firms having a definite presence of social media (example Twitter, Facebook, Google Plus etc.)

Previously, the online trend was mainly limited to having a complete website. Most businesses were convinced to have a website at the very least. But for the last couple of years, the social media craze has compelled them to expand their online presence to the social media.

Even the smallest businesses of the lot are trying their utmost to up their games on social media. They are also using the platform to promote their goods/services to the masses in general.

It’s a trend that is believed to have a high return on investment. The social media craze in businesses has already gone off the charts. If you haven’t got on the bandwagon, it’s time you get on it ASAP.

Your action plan

  • If you have no social media presence, it almost goes without saying that get one. If you want my suggestion, I will say twitter considering its accessibility, relevance and openness.
  • Already have a social media presence? Ask yourself this question: “Why are you there?” Are you fulfilling the reasons for which you are there? Evaluate in detail and reflect on the results. Take apt actions on basis of that.
  • You might also hire yourself a social media expert to help you out in this aspect.
  1. Endeavour to go clean as well as green

Environmental issues are considered a big concern of the modern world. To be honest, it’s an excellent thing to see that small businesses are paying special heed to environmental issues in recent times.

With global concerns rising over issues like the global warming, pollution, plastic, flora and fauna extinction etc., small businesses have invested greatly in going clean and green policies to capitalize on rising environmental concerns.

Strategies used in these cases normally include things like cutting down on plastic or paper use and even requesting the customer to go green by asking him/her to avoid using plastics as much as possible.

Your action plan

  • Make a complete review of your services and processes from the eco-friendly point of view. If you need to make some changes and you feel that they are feasible enough to be within your budget, go ahead and make those changes without any hesitation.
  • Start cataloguing services or products in your businesses that are eco-friendly in nature. Make sure you incorporate their eco-friendly nature in detail in your marketing campaigns to Go to the full article.

    Source:: Business2Community