5 Effective Ways Your Business Can Sell on Pinterest
When shoppers search for the perfect item, they’re not doing it on foot anymore.
Consumers are researching products online — on the go or in the comfort of their homes — and they’re using Pinterest. A lot.
And they’re going directly to the websites of their favorite stores. Two-thirds of all pins created are from business websites.
If you’re not using Pinterest to promote your products, you are potentially losing out on a lot of sales.
But if you’re late to the Pinterest game, don’t worry. Now is a great time to start because Pinterest has developed a lot of great tools and features that will help get your products found.
Here are five ways your business can sell with Pinterest:
1. Buyable Pins
If your online store uses e-commerce platforms such as BigCommerce, Demandware, and Shopify, you qualify to use Pinterest’s Buyable Pins.
Once your account is set up, pins created from items on your online store will be marked with a bright blue “Buy it” or “Add to bag” button and the price is listed right underneath the image of your item.
Buyable Pins are easy to spot and make it simple for pinners to purchase. Shoppers can add items from multiple businesses to their Pinterest shopping cart and check out on mobile or desktop.
2. Rich Pins
Connecting Pinterest’s Rich Pins code to your Pinterest account and website makes pinning your products easier for you and your customers.
The Product Pin pulls in information on images pinned from your website, such as real-time price information, availability, location, and description. It guarantees that anyone who pins your products will automatically have the most up-to-date information on the pin.
3. Promoted Pins
Businesses can purchase ads on Pinterest, which are known as Promoted Pins.
You can purchase ads based on one of three different marketing goals: awareness, engagement, and driving traffic to your website. Choose to put your pins in front of the audience most likely to purchase your products by targeting relevant keywords, interests, and locations.
Using Pinterest’s tools will give your business an advantage in the Pinterest feed, but there are a few things you can do to give you even more of an edge, starting with keywords.
Remember, people are using Pinterest to do research on things they want to buy. Use the keywords that you already may be using in your email marketing, social media marketing, and search engine optimization in your website product descriptions and pins.
Test these keywords by looking them up yourself on Pinterest — what products come up in searches for these terms? Are there other keywords being used on those pins that you can add to your Go to the full article.