5 Reasons Organic Rankings Aren’t the Only Factor of SEO Success
By Rebekah Mori
When launching an SEO strategy, local business owners naturally want to be at the top of organic rankings for keywords that represent their business. In fact, this goal is usually what signals the need for SEO in the first place. Certainly, organic rankings are an important measure of how well your SEO strategy is working, but it is far from the only measure of success.
When SEO first emerged, keyword ranking became the driver of most SEO strategies. Having well-placed keywords on your site and good links pointing to your site was enough to see results, but today search engines look at far more complex signals about the whole health of your online presence in order to present searchers with quality results, rather than rewarding sites that may employ black-hat SEO strategies that game the system.
Assets outside of your website such as local directory listings and social media accounts are now taken into consideration by search engine bots that crawl web pages. Onsite user experience is also more holistic; page loading time, mobile-friendliness, and the quality of the website code impact how search engines rank your site.
While there is more to get right online in order to rank organically, there are also additional ways that a strong SEO strategy brings success to your business and bottom line. Here are five of the top benefits of SEO besides organic ranking:
1. Strong SEO Strategies Improve Your Overall Brand Awareness
Since a good SEO strategy requires claiming and building your business’s social media accounts and directory listings accounts (also called local citations), your business is found in more places across the web. As potential customers research online, they encounter your business in more places more often. They see you on Facebook, Yelp, Google Maps, and other properties. This increased awareness of your business is a powerful way to warm potential leads, spread your brand, and position yourself as a local industry leader.
2. Extra Brand Awareness Can Boost Your Other Marketing Efforts
Consumers are more likely to click, contact, and purchase from vendors they know and trust. With SEO’s extra brand awareness, look for lift to your other marketing efforts as your SEO efforts mature. The extra awareness brought in by SEO aid in more ad clicks, more social media followers, and more website visits. Keep in mind that SEO takes time; expect to see these improvements over six months to a year as your SEO strategy evolves.
3. Traffic to Your Website May Increase from All Sources, Not Just Organic Search
The quality link building, complete directory listings, and quality social media accounts that are involved in a good SEO strategy often result in more Go to the full article.