5 Self-Branding Tips for Small Business Owners
By Itai Elizur
Every business owner knows that the odds are stacked against them when starting out; more than 50 percent of startups fail in their first four years.
When businesses do end up failing, the entrepreneur behind them is equally destroyed; that is, unless they were busy building their personal brand as well.
The Importance of Self-Branding
SMB owners must understand that personal branding far exceeds the desire to accumulate more wealth and actually translates into a multitude of benefits that would be difficult to achieve otherwise.
Personal branding can help entrepreneurs become authorities in their field, separate from what their company offers. By becoming a public figure, business owners can develop new and fortuitous relationships and connections, recapture momentum if a business does fail, or even create entirely new businesses much faster.
People like Bill Gates and Tony Hsieh have created powerful personal brands that revolve around their personalities and values rather than their infamous corporate enterprises; this is part of what gives these men staying-power in the public eye.
As an entrepreneur, your best bet at establishing long-term career success is to shape and promote your own personal brand in tandem with your business’s identity.
If you are aching to become an authority in your niche, a thought leader, or otherwise notable individual, here five methods for bringing this dream to life.
Find Branding Master Mentors
One of the best ways to successfully achieve anything is by looking to those who have already achieved success; absorb their knowledge, learn their secrets, and apply it to your strategy.
One of the biggest misconceptions about mentors, however, is that these need to be people you have face-to-face interactions with and personally know.
While this certainly is ideal, mentors and mentor-mentee relationships come in many shapes and sizes. These people can be personal associates, but they can also be digital influencers, keynote speakers, or authors of books that you have reaped rewards from.
In a Huffington Post interview with Tai Lopez, one of today’s most prolific and sought-out investors, entrepreneurs, and digital business influencers, he candidly proclaims that his fervent book-reading is what allowed him to tap some of the world’s greatest minds and gain mentorship, knowledge, and direction. These valuable tools allowed him to attain his massive success and build a robust personal brand.
The key is finding mentors who have successfully built strong personal brands and who resonate deeply with you; this will allow you to really internalize much of their teachings.
Find Your Social Niche
It’s undeniable that social media is one of the most essential aspects of business and branding today – personal or otherwise.
Most entrepreneurs, however, rush into establishing a website, figuring out logos and branding elements, and making their mark as a thought leader.
Urgency is not your best friend when establishing your brand. Be intention, and focus on things like:
- Which social media platforms best suits your style and interests
- Where your audience lives in the social-sphere
After you have accomplished these objectives, start cranking out valuable content Go to the full article.