5 Simple Hacks You Can Use to Get More Clicks (and Higher Rankings)
Recently we looked at why raising your CTRs is so important: more clicks = more traffic = higher rankings on search engine pages = the more clicks you will get, and round and round it goes. So how do we get those organic listing clicks to raise our rankings?
Before we can look at how you can improve your rankings, you need to see where your rankings currently stand.
How to See Your Current Site Rankings
Log into your Google Search Console account and click on ‘Search Traffic’. From there, select ‘Search Analytics’ and then ‘CTR’ and ‘Position.’
The thing is, you don’t have to be #1 to get the clicks you need to move up in ranking (to get more clicks). Let’s look at what makes for a click-worthy search entry…
What Makes a Search Result Worth Clicking
Posts that are informative, visually appealing and relevant to the searcher come out on top. Take for example the search I did for a taco recipe (who doesn’t love a good taco?).
That listing was actually 8th on the page. Why did I pick it? The picture looked super yum, it had high ratings, it was quick to make – but not so quick that I didn’t trust the recipe – and it gave me a snippet of what to expect on clicking the recipe. By the listing, I already knew that this recipe suited me in terms of ingredients and appeal.
So what can you do to get more clicks? In this post we look at 5 simple hacks you can use to get more clicks and get higher ratings.
1. Optimize Your Google Listing Title
What’s in a name? When it comes to SERP listings, everything. Titles are the most important element of your listing, as it not only affects how Google sees your content, but influences whether those potential shoppers are going to click through to your pages. Here’s how to get it just right, for SEO and your shoppers:
Try to start your titles with the keywords you are targeting, or put them as close to the beginning as possible. The more relevant your title is, the more likely Google is to show you in a query. It is also more likely that people will click your listing as they will see it as relevant to what they are looking for.
You only have about 55 characters before your title gets cut off in the search so try to get to the point quickly. It’s a balancing act between being creative while keeping it simple. Use symbols like ‘&’ or ‘/’ to keep your character numbers down.
Use strong calls to action, verbs that encourage those clickers in your titles or by using words that show your store’s unique value. Also remember grammar rules; using all caps may make your page look like spam to a searcher. Instead, Capitalize the First Letters of the Big Words.
Below is an example that uses all three: relevance, Go to the full article.