5 Steps to Turn Your CV / Resume in to a Hypnotic Sales Document

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If you make a few small changes to your CV / Resume you will find that it pulls more interviews. Here are some of the key things you can do to make your CV / Resume more responsive. And with a little generalising most of this will work for any document.

1) Understand What a CV / Resume is for?

Many people have the mistaken believe that a CV / Resume is about them. It isn’t. It is about your relationship to the role and the company that you are applying to. Also people need to recognise that a CV / Resume is a sales document for a specific sales process.

The purpose of a sales document is to get you to the sales meeting (the interview) and set the framework for that meeting.

When you are writing or modifying your CV / Resume always write from the position of the recruiter. Imagine the person in the company that is making the judgement to call you in for interview or not. Then step into their shoes and write your CV / Resume through their eyes.

This approach will give you a better idea of what is important, what is useful and what you should leave out.

2) Make Your CV Stand out Enough

I like designing things to work in the worst possible situations. I like to imagine that there is only one position, five hundred people have applied and the recruiter only has an hour to get through all the CVs / Resumes and shortlist five people for interview.

You should design your CV / Resume to withstand this test. A couple of things you can consider might include: