5 Tactics to Changing How Your Organization Thinks About Optimization

5 Tactics to Changing How Your Organization Thinks About Optimization

When I look back at the most important work I have done with my current company or any of the over 300 other websites that I have worked with, by far the most important work I do is in changing how groups think and operate. So much of optimization is about asking people to go past their comfort levels and their inherent biases and asking them to act rationally. At least 90% of the time …read more

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