5 Unique Ways to Drive Targeted Traffic in 2017
By Jeff Bullas
10 years ago you could hit publish on a blog post, sit back, and watch the traffic roll in…
But in 2017 things are different.
Even with the growing emphasis on content promotion and social media distribution, it’s still getting harder and harder to consistently generate website traffic organically.
It’s more competitive to rank in search engines, and social media sites all tend to be going down the Facebook path of “pay to play”. Organic traffic just isn’t what it used to be.
Does that mean that we should all just give up and throw in the towel?
With increased noise and competition for everyone’s attention comes unique opportunities to be different. To find new and exciting ways to deliver value to a very targeted audience and achieve your goals in the process.
Here are 5 unique ways of driving highly targeted traffic in 2017:
1. Adopt smart advertising techniques
As I mentioned in the introduction, organic reach on social media is slowly deteriorating into nothingness.
If you want to connect and engage with your audience, even if they follow your account, you need to consider certain advertising techniques. The challenging part is that advertising can get very expensive, very quickly if you don’t know what you are doing.
Whether you are a seasoned advertiser or are just getting started, there are two smart techniques that reduce this risk significantly…
Targeted ad networks
There are a number of self-service advertising platforms that allow you to get your message in front of a new audience in unique new ways.
Infolinks, for example, is not just your average “banner ad” network where you pay per impression and leak money.
With the Infolinks AdShop platform you pay per click, which means you only pay for what you get. They also have a very cool targeting algorithm that helps them standout from other advertising platforms and makes sure you are displaying the right message at the right time to your prospects, with both image and text ads.
Note: The coupon will double every dollar spent advertising on AdShop up until $100 once for new users only. This offer is valid until May 31st, 2017, terms and conditions apply.
Note: Infolinks also has a great referral program where you can get 10% of any advertisers spend that you refer.
It’s not new, but remarketing is another low-cost advertising technique you need in your arsenal for the year ahead.
The brilliance of remarketing is that you are delivering advertisements to people that have already expressed interest in your business or website. Whether it’s on Facebook or through Google AdWords, remarketing can be a great way to “dip your toe” into advertising and start converting more web traffic into sales.
2. Leverage curated calls-to-action
Are you regularly curating the content of others on Go to the full article.
Source:: Juff Bullas Blog