50+ Ideas to Repurpose Content to Save Your Company Time

By Ruby Rusine

50+ Ways to Repurpose Content. These are for the busy B2B companies that are scrounging for time to do social and create content.

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You have little time, and don’t know what content to create – and post. The solution? Repurpose content. Content that YOU already have.

You have already spent time creating them so why stop there? Recreate them in different formats that are contextual to your audience and the platform they use. My team and I do this a lot.

It comes with benefits, too. We love benefits, don’t we?

Why should you repurpose content

Here are five benefits to repurposing either text or visual materials that you already have.

  1. Repurposed content gives your OLD evergreen content a FRESH lease of life.
    You bring it to the fore once again. It is also a perfect reminder to those who missed it the first time you posted it.
  2. Repurposed content EXTENDS the life of your new content.
  3. Repurposed content gets you additional inbound traffic to your site. Need I say more?
  4. Repurposed content could bring in a NEW set of audience.
    Many people are visual. Perhaps the text content just whizzed by their newsfeed so tailor your content to the context of that different group of audience.
  5. Repurposed content saves you a tremendous amount of time.
    You don’t have to rummage for contents elsewhere to share on social media. Recreate what you already have in different formats.

What contents should your business recreate

There is no right or wrong way to repurpose content.

Here are some ideas. Feel free to leave yours in the comment section below.

  • Find your top performing blogs or posts.
    The easiest way for you to check this is to go to your Google analytics. Look for your top articles that are driving traffic to your site. You can use those as your base topics when repurposing content.
  • Twitter, Pinterest, Instagram, LinkedIn, and Facebook have a feature embedded in its analytics that tells you which posts are performing well. You know where, or how, to find that, right? You just need to decide what KPI (key performance indicator) to use for this matter.
  • Make it thematic. Example: group together tips that you already shared that cater to a particular target audience, that is, if you cover several target audience.

There are so many ways to cook YOUR content into different formats!

Here are some.

20 Ideas to Repurpose Textual Content

As an inbound marketer, I always like to begin here: a company’s business blog. That is assuming you have been regularly sharing articles that are helpful and relevant to your audience. I can’t just stress enough what I just said there.

So, how do you repurpose your blog? Here are tips:

  1. Turn your blog into snackable tips in text format.
  2. Turn snackable texts tips into visual posts for social media.
  3. Install “click to tweet” in your article.
  4. Determine your top performing articles, create a list. Share it on LinkedIn or elsewhere.
  5. Share to your email subscribers your top blog posts.
  6. Create a video of your top blog article. Describe it and provide a link.
  7. If you are hosting a Go to the full article.

    Source:: Business2Community