6 Conversion Rate Optimization Case Studies With Surprising Results


In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.

What we have are 6 case studies that are a bit different. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

In many cases, the results may surprise you.

I understand that it’s a lot to go through, so for you to get the most out of this:

  1. Find the case studies that best reflect where you are today with your business/website
  2. Try to understand WHY something worked and how you can adapt it to your needs
  3. Bookmark this page and come back to it later

1. How Walmart.ca’s Responsive Redesign Boost Conversions by 20%

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Responsive web design can take a a lot time, and money to implement. For Walmart Canada, it took nearly a year to make the site fully responsive, but as their results will show – it pretty much paid for itself within months thanks to improved revenue from mobile devices.

The Research

Seeing a significant amount of traffic coming from mobile, mainly tablet devices, …read more

Article Curated From…: Conversion XL