6 Essential Principles Of Designing a High Converting Site Search Experience
A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site’s total traffic made up nearly 40% of the companies overall revenue.
Then we went into my 3 favorite methods for increasing conversions by improving the search experience.
But we’ve only just scratched the surface.
If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible.
Principle 1 – Make Sure Your Search Bar Is Visible For People Who Already Know They Want To Buy
In a study by ThanxMedia, it was found that site search is a part of the shopping experience in over 40% of online purchases.
Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did not have a search functionality that was easy to find.
A closer look reveals the search functionality just blends …read more