6 Neuromarketing Stimuli That Speak to the Old Brain

6 Neuromarketing Stimuli That Speak to the Old Brain

Many modern psychology researchers have suggested that the human brain has three (figurative) parts:

  1. The new brain – thinks (rational data)
  2. The middle brain – feels (emotions and gut feeling)
  3. The old brain – decides (takes input from both and pulls the trigger)

Until fairly recently, many fields of study (notably economics) believed that our decisions were largely rational. However, neuromarketing as a field has suggested that the old brain, the old primitive “fight or flight” part, makes most …read more

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