6 Ways You’re Messing Up Customer Surveys (and How to Fix Them)
Qualitative research or quantitative research? Doesn’t matter if you’re doing it wrong.
It used to be that qualitative research was swept under the rug in CRO circles, but most people now know what it’s important for uncovering the ‘why’ behind the ‘what’ that quantitative analytics shows you.
Figuring out your primary target audience is important for boosting conversions. You’ll need to figure out what they want, what matters to them, and what are the sources of …read more