8 Outdated SEO Strategies to Stop Using Right Away
By Shivam Trika
Web technology changes rapidly. I mean, let’s face it: the Internet is different today than it was just a few years ago. So when it comes to website optimization, this leaves many people confused as to which SEO strategies are still relevant. Even if you create a compelling, interesting site — employing outdated SEO strategies can affect you negatively.
Below I’ve outlined 8 outdated SEO strategies you need to cut out right away. Using the following methods would result in penalties that can hurt your presence in the SERPs. Thankfully, they’re easy to avoid once you’re aware. Let’s get to it.
1. Stop Ignoring Other Search Engines
Google has the most comprehensive set of resources for SEO. Anyone interested in SEO should definitely get a Google Search Console account, and follow the Google webmaster guidelines for the best practices. But that does not mean you should ignore other search engines like Bing, and Yahoo.
These search engines are still a major source of organic traffic. Additionally, tools such as Bing’s Webmaster Tools can supplement your SEO efforts — giving you more data to work with.
2. Stop Using SEO Data in Your WordPress Themes
This is more of a preference than anything, but I have seen people lose all their SEO data because they used the built-in SEO features. Adding meta descriptions to hundreds of pages because they were all lost in the move doesn’t not sound like fun. It’s a part of best practices to follow the convention to separate presentation from content to avoid this.
Otherwise, when you switch themes, you will either:
- Lose all your data
- Or have to migrate everything, which isn’t easy.
3. Stop Ignoring Mobile Site Optimization
On January 10, 2017, Google announced that
…pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.
Most web designers have noticed the mobile-first trend that took over web design a few years ago. Despite this, a large majority of sites are still not mobile-friendly. Even if the majority of your audience views your content from a desktop computer, you will still miss out on mobile traffic.
What you can do:
- Make sure your text has readable zoom.
- Use a mobile responsive WordPress theme.
- Avoid using Flash or other software that isn’t common on mobile devices.
- Place links far enough apart so they can be tapped easily.
- Read up on Accelerated Mobile Pages (AMP), because it’s becoming increasingly important.
Check out the Google’s webmaster’s guide on mobile friendly sites for more in-depth information on keeping your site mobile-friendly.
4. Stop Using Intrusive Interstitials for Mobile Traffic
Browsing some sites on a mobile device isn’t always easy. We’ve all been intruded upon by an interstitial at one point or another. Don’t be ashamed, it’s not your fault. In Google lingo, an intrusive interstitial is anything that makes your content less accessible. Whether it’s by design, or by accident, stop using methods that do this on mobile devices. The following images from Google’s webmaster blog show examples of intrusive Go to the full article.