9 Case Studies That’ll Help You Reduce SaaS Churn
Reducing churn is critical to the success of your SaaS company.
David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.
This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month.
In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. That’s why you need to be simultaneously feeding your growth engine, while monitoring churn and your other startup metrics.
Below, are 10 case studies on how to reduce churn for your SaaS product. Before we get there though, I want to mention that David Skok points out something that can massively accelerate SaaS growth: negative churn.
I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities, but that will be a future post.
Now to the case studies…