A Crash Course on A/B Testing Facebook Ad Campaigns
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have 1 ad, but the best had 100’s”.
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process / structure …read more