A Primer on Wireframing for Conversion Optimization

A Primer on Wireframing for Conversion Optimization

If you’re part of a conversion optimization team, a big part of that job is communicating treatments to other specialists on your team (analysts, designers).

Depending on the scope of the changes, you could use a few different tools and methods.

Almost always, though, this includes wireframing – and it helps to be able to do wireframing decently well.

We’ve talked a lot about the lead up to A/B testing – the research and analysis process. …read more

: Conversion XL