A/B Testing Mastery: From Beginner To Pro in a Blog Post

A/B Testing Mastery: From Beginner To Pro in a Blog Post

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong.

Here’s what we’ll cover in this guide:

1. What is A/B testing and How Does It Work?
2. What to Test to Improve Our Chances of Winning?
3. How to Prioritize Test Hypotheses?
3. How Long to A/B …read more

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