Ad Blocker’s Successful Assault on Facebook Enters Its Second Month


After a retreat that lasted nearly a year, Adblock Plus has resumed its assault on Facebook with a particularly strong version of its software that seems to be thwarting the social network’s engineers.

Since late September, the popular ad-blocking software has been able to keep many sponsored posts from appearing in Facebook News Feeds on desktop computers. It even erases commercials from programming on Watch, Facebook’s big new bet on becoming a video destination.

In its prior attempt to block ads on Facebook, in the summer of 2016, Adblock Plus engineers squared off against Facebook for weeks, trading updates to get the upper hand. Adblock Plus never lasted more than a few days before Facebook successfully countered. After about a month, Adblock plus went away, defeated. Until Sept. 26.

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