Ad Execs With Military Experience Help Create App for Veterans

When National Geographic and 360i teamed up last fall to release a free voice-activated meditation app for veterans, it was an especially meaningful experience for the Corey Martin and Layne Harris. Both 360i executives had served in the military.

The Bravo Tango Brain Training app they helped create was developed in partnership with former Air Force Psychologist and combat veteran Dr. Michael Valdovinos and inspired by the true stories of service members and their families in the National Geographic series “The Long Road Home.” The app can recognize more than 40 moods, such as anger, anxiety and sadness, and its exercises include breathing, visualization and muscle relaxation.

Ad Age spoke with Martin, 360i’s head of influencer and marketing and PR, who previously served in the Navy, and Harris, the agency’s head of innovation technology and a former serviceman in the Army, about how their military backgrounds played a role in developing Bravo Tango.

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