AI Commerce Is The Future Of Ecommerce Business

By Murray Newlands

Artificial Intelligence touches many facets of our daily lives. It is changing the way our world communicates as well as changing the way we shop. Many retailers are already adding AI into their e-commerce processes, from virtual assistants chatbots to customized shopping experiences.

The possibilities for combining AI and e-commerce are almost endless. As we advance AI to higher levels, there is no telling what the future holds.

Today, retailers are utilizing AI and helping to shape the future of e-commerce, and you know what? It is already a winning combination. Read on to see how AI is changing e-commerce shopping as we know it.

It’s Changing the Search Glitch

Let’s face it, searching for items online is becoming obsolete. To find exactly what they want, consumers have to finesse a set of keywords describing what they are looking for. If accurately described, they are rewarded with an abundance of results tending to their needs.

On the contrast, the wrong set of keywords can pull up irrelevant searches and have your customers guessing their way to the right set of search words to find exactly what they are looking for. More often than not, that does not go over well with potential customers.

Fortunately, there is an answer. Artificial Intelligence can change one of e-commerce’s biggest hurdles: the search glitch. Today’s search queries lack the ability to understand expressions of natural language, something humans possess and often take for granted. By combining AI with natural language processing capabilities, it will put back the missing human element of contextual understanding. This process will shift the large numbers of failed transactions from not being able to find the right products, to successful transactions.

Everyone Will Have Their Own Personal Shopping Assistant

Online consumers will soon have the ability to be accompanied by their own AI personal shopping assistant. Currently, this is an area that falls short compared to the large online shopping community and the salespeople of brick-and-mortar shops.

What used to be a physical salesperson geared towards retail shoppers are now AI personal virtual shopping assistants. AI virtual shopping assistants can proactively assist shoppers instead of being vacant search queries that act as passive information retrievers.

For example, currently, consumers get a notification when an airfare price drops. These notifications are usually unpredictable and ever changing. AI virtual assistants will soon be able to take this process to the next step by receiving alerts of price drops, then checking to see if they fit into your scheduled dates. If it’s a fit, then the AI virtual assistant will be able to purchase the ticket on your behalf.

What initially started as getting a notification of a simple price drop, will soon be replaced by a confirmation of your booked flight. This process will eliminate the need for human interaction during an e-commerce transaction, making it entirely optional to talk to an agent during the process.

The personal virtual assistant shopping model can also be tailored to various other online purchasing circumstances, making it a viable vision for e-commerce in the not too Go to the full article.

Source:: Business2Community