Amazon China Moves Signal New Ambitions in Battle Against Alibaba


Amazon.com is hiring by the hundreds in China to fill jobs ranging from internet software engineers to designers for Alexa, positioning the company to recoup some of the market share it lost to Alibaba Group Holding Ltd. in the world’s largest online shopping arena.

The online retail giant lists almost 400 Chinese-based openings on its careers website and more than 900 on LinkedIn. They include senior executives to manage and acquire content, a leader to expand its fledgling Amazon Lending program and a head for its storefront on Alibaba’s Tmall. And it’s hiring a hardware engineer to, among other things, evangelize for digital assistant Alexa, which works with third party products even though the Echo speaker isn’t available in China.

While the Seattle-based company still sells goods from abroad to Chinese consumers and has local cloud computing customers, Amazon’s been relegated to a bit player in a domestic e-commerce market dominated by Alibaba and JD.Com. But like fellow U.S. companies Facebook and Google, it isn’t giving up on the world’s most populous nation despite powerful domestic players and increasing government restrictions on foreign businesses.

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