Amazon Developing a Free, Ad-Supported Version of Prime Video


Amazon is developing a free, ad-supported complement to its Prime streaming video service, according to people familiar with its plans. The company is talking with TV networks, movie studios and other media companies about providing programming to the service, they say.

Amazon Prime subscribers pay $99 per year for free shipping but also access to a mix of ad-free TV shows, movies and original series such as “Transparent” and “The Man in the High Castle.” It has dabbled in commercials on Prime to a very limited degree, putting ads inside National Football League games this season and offering smaller opportunities for brand integrations.

A version paid for by advertisers instead of subscribers could provide a new foothold in streaming video for marketers, whose opportunities to run commercials are eroding as audiences drift away from traditional TV and toward ad-free services like Netflix and Prime.

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