Amazon Dips Into U.K. Soccer Market With Manchester City Series

Amazon is making its first entry into Britain’s hot soccer market in a deal with the current leader of the Premier League, Manchester City.

Amazon Prime Video will produce a behind-the-scenes series following the team and its prominent coach, Pep Guardiola, through the current season, the company said Thursday. The production will be available to members of its Prime digital-video service in 2018. Amazon is paying more than 10 million pounds ($13.1 million) for the exclusive access, according to a person familiar with the matter, who asked not to identified as the terms are private.

“This new Amazon Prime Original series will give Prime members extraordinary insight into Manchester City, the top English Premier League Football team and one of the most exciting and respected teams globally,” Heather Schuster, head of unscripted at Amazon Originals, said in a statement.

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