Amazon Lets Brands Polish Product Pages — for $500,000


Brands can now enhance their product pages on Amazon with wide-screen videos and interactive, multimedia displaysbut they have to pay for the souped-up features.

Over the past month, Amazon has been rolling out “Premium” product pages at a cost of $500,000 a year per brand, according to advertisers who are familiar with the new offering. They spoke on condition of anonymity to discuss pricing and other details.

The price sounds steep but covers all of a participating brand’s products, the advertisers familiar with the program say. Early takers include Bose.

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