An Overview Of Pay-Per-Click Marketing For Newbies (A Simple Breakdown)
By John Lincoln
There’s more to pay-per-click (PPC) than meets the eye.
Yes, it’s an online advertising strategy that gives you the option to only pay when people click on your ad. That sure beats spending a fortune on an ad when only few people click on it, right?
Just keep in mind, though, that PPC is much more involved than paying some money when people click on an ad.
Here’s what you need to know about PPC if you want to be successful in your online advertising efforts.
PPC Ad Networks
There are several PPC ad networks that advertisers can choose from.
The most popular is Google AdWords. Many of the ads that you see on private websites are AdWords ads.
Certainly, all of the ads that you see in Google search results are AdWords ads.
Also, AdWords ads also run on YouTube. That’s because YouTube is a Google property.
Bing, the other search engine, also runs PPC ads that appear on Microsoft search properties like Bing and Yahoo. Bing ads can appear on search partner networks as well.
You can also run PPC ads on the most popular social network in the world. Facebook offers online advertising that’s affordable to many small businesses.
Keep in mind that you aren’t limited to text-only ads with PPC. You can run display ads as well.
You can also run a retargeting PPC campaign. That will give you an opportunity to reach people who have visited your website in the past
Finally, Amazon also have PPC options. If you are selling a product, you will want to run pay-per-click ads on Amazon. Both Seller Central and Vendor Central offer PPC advertising options.
PPC costs are dependent on your budget and your keywords.
Each ad is related to one or more keywords. The keywords that you choose for your ads will determine the cost of the click.
How much does a keyword cost? That’s totally dependent on the keyword itself.
Why? Because the cost of the keyword is based on how many marketers want to advertise with that keyword. It’s all about demand.
For example, if you want to advertise with the keyword “blue jeans,” that will cost you a lot more than if you want to advertise with the keyword “counterclockwise clock.” That’s because there are more advertisers selling blue jeans than counterclockwise clocks.
The amount you spend on PPC is also dependent on your own budget. Most ad networks let you set a budget on a daily or monthly basis.
For example, if you set a budget of $50 per day on PPC ads, your ad network will turn off your ads once you reach that limit. That will help you keep costs under control.
There’s more to PPC than just forking over some cash when people click on your ads. In fact, there are several elements involved in a PPC marketing effort: