Apple Outbids Netflix for Aniston-Witherspoon Scripted Series About Morning TV

Apple ordered a TV series starring Jennifer Aniston and Reese Witherspoon, two of the most successful actresses of their generation, in the clearest sign yet of the tech giant’s intent to make a big splash in Hollywood.

The Cupertino, California-based maker of iPhones and iPads outbid many of the TV industry’s biggest players, including Netflix, and committed to producing two seasons. The as-yet unnamed show, the first recurring TV role for Aniston since “Friends,” is set in the world of morning TV, Apple said Wednesday.

The company has now signed up Steven Spielberg and two award-winning actresses for its foray into TV programming. Apple has also committed to making “Amazing Stories,” an anthology series produced by Spielberg and “Hannibal” creator Bryan Fuller.

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