Are Social Networks Search Engines?

By Warren Knight

Did you know that 37% of all consumers say they use Social Media to find out about products/services?

The big question: Are social networks search engines?

Social Media is not just a place where you can connect with potential customers. Each Social Network now has its own search functionality which is a powerful tools which every business should be utilising.

If you’re new to Social Media, or new to the concept of Social Media Optimisation, and the ability to search, and be found inside of Social, here is a breakdown of each social network, their search functionality and best practices.

Facebook

Facebook are currently testing a new and exciting local search feature that is said to rival the likes of Google Maps and Foursquare. Facebook users will be able to look at recommendations of places in a location near them.

Facebook said the following:

“We’re testing a new way to discover where to go and what to do around you.”

Another great search feature inside of Facebook is Facebook’s Graph Search. You’re probably thinking “I thought this had been removed”. It hasn’t. Well, not entirely.

Facebook Graph Search is still available, but it is hidden. You can use the simple search features but to get the more advanced search functionality, you must search a long-tail keyword and when the results appear, click “see more” to get full access.

If a potential customer is trying to find a business through keywords around your industry, make sure that the keywords are in the posts you share on Facebook, in your description, bio and that you also link back to your website.

If you are going to use Facebook to promote your business, don’t get disheartened by the lack of “reach”. Keep engaging on a regular basis, and look at ways to increase your following by running live webinars, events and competitions.

Twitter

As you probably know, Twitter is my favourite social network. I love Twitter not just because of the engagement I get, but because of its search functionality and the features available to hone in on what’s important.

Using Twitter’s Advanced Search

Advanced search is available when you’re logged into your Twitter account so that you can tailor search results to specific date ranges, people and more. This makes it easier to find specific Tweets about your industry.

  1. Enter your search into the search bar on twitter.com.
  2. At the top of your results page, click More options and then click Advanced search.
  3. Fill in the appropriate fields to refine your search results
  4. Click Search to see your results.

You can refine your advanced search by tweets containing certain words, phrases and hashtags. You can also filter based on language used, tweets from specific users and places as well as by dates.

To make sure you can be found via a potential customers refined search, include your location on your Twitter profile, have a description and a link back to your website. Also use your specific niche keywords for your business in your tweets so that if Go to the full article.

Source:: Business2Community