Arriba Mexico Is the Airbnb for Homes Destroyed by Earthquake
Arriba Mexico looks like the popular home rental site, but with one big difference: the charming Mexican homes offered with descriptions like “pet-friendly loft with beautiful view” were completely destroyed in Mexico’s recent earthquake, as the photograph of each former dwelling makes clear.
Visitors to Arriba Mexico pick their rent-a-ruin, and the number of days. The total amount owed is their donation to an innovative fundraising program to rebuild homes destroyed by the earthquake and help those left homeless.
Edgar “Fader” Elorza and Angel “Cheche” Rodriguez, two creative directors from independent Mexico City agency Anonimo, came up with the idea when they realized the streets were already full of people who had rushed to clear debris from the Sept. 19 earthquake. They could contribute more with a powerful idea.
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