As YouTube Tinkers With Ad Formula, Its Stars See Their Videos Lose Money

By glsoane@adage.com (Garett Sloane)


First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.

The video site is not messing around with its ad-block button as it scrubs itself clean for marketers after hundreds of brands froze spending there because ads were appearing alongside objectionable, and even terrorist-backed, videos.

The YouTube purge has been affecting channels from the The Rubin Report, which offers political commentary, to H3H3Productions, a comedy channel.

First they came for prank videos, then they came for sexy make-up tutorials, then they came for gamers, then they came for politics, weed and everyone — YouTube basically came for everyone.

The video site is not messing around with its ad-block button as it scrubs itself clean for marketers after hundreds of brands froze spending there because ads were appearing alongside objectionable, and even terrorist-backed, videos.

The YouTube purge has been affecting channels from the The Rubin Report, which offers political commentary, to H3H3Productions, a comedy channel.

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Source:: Advertising Age – Digital