AT&T Hires Kirk McDonald, Ad Tech Veteran, as New Ads CMO


AT&T has hired the ad tech veteran Kirk McDonald as chief marketing officer for its new as-yet unnamed advertising and data business. He previously worked at PubMatic and Time Inc.

McDonald will report to Brian Lesser, who left his job as CEO of GroupM North America over the summer to become CEO of the fledgling ad and analytics unit.

“As CMO, Kirk will be responsible for the creation and implementation of the marketing strategy for AT&T’s advertising and analytics company,” a company spokesman said in an e-mail statement.

Continue reading at AdAge.com

Powered by WPeMatico