Batman V. Superman: Dawn Of Justice’s Failure Due To Rotten Tomatoes Debated By Social Media
By Shawn Rice
Batman v Superman: Dawn of Justice?(2016)
Ben Affleck (L) and Henry Cavill
Batman v. Superman: Dawn of Justice received a mix reaction from audiences but now Brett Ratner, who served as a producer on the film, is blaming Rotten Tomatoes for the failure. Speaking at the Sun Valley Film Festival, Ratner said that the movie ratings site is “the worst thing we have in today’s movie culture.” Though he has a point that a site aggregating all those reviews would be influential, it still remains that word of mouth from initial ticket goers still dominates.
“The worst thing that we have in today’s movie culture is Rotten Tomatoes,” said Ratner, whose company RatPac Entertainment co-financed the film. “I think it’s the destruction of our business. I have such respect and admiration for film criticism. When I was growing up film criticism was a real art. And there was intellect that went into that. And you would read Pauline’s Kael’s reviews, or some others, and that doesn’t exist anymore. Now it’s about a number. A compounded number of how many positives vs. negatives. Now it’s about, ‘What’s your Rotten Tomatoes score?’ And that’s sad, because the Rotten Tomatoes score was so low on Batman v Superman I think it put a cloud over a movie that was incredibly successful.”
The director went on to say, “People don’t realize what goes into making a movie like that,” Ratner continued. “It’s mind-blowing. It’s just insane, it’s hurting the business, it’s getting people to not see a movie. In Middle America it’s, ‘Oh, it’s a low Rotten Tomatoes score so I’m not going to go see it because it must suck.’ But that number is an aggregate and one that nobody can figure out exactly what it means, and it’s not always correct. I’ve seen some great movies with really abysmal Rotten Tomatoes scores. What’s sad is film criticism has disappeared. It’s really sad.”
Here are some reactions on social media to Ratner’s thoughts about Rotten Tomatoes hurting the film industry. Do you agree with him? Let us know in the comments section.
Brett Ratner’s films currently average 42.5% on Rotten Tomatoes. https://t.co/Z5UXLeyuMb
— Isaiah T. Taylor (@Bboy_Izilla) March 23, 2017
— Josh Lawson (@ThatJoshLawson) March 23, 2017
Brett Ratner, director of both Rush Hour 3 and X-Men 3 thinks that Rotten Tomatoes is the problem with the movie industry. Let that sink in.
— Veraan (@VeraanTM) March 23, 2017
There are many films that have really high RT scores but still have poor box office numbers… https://t.co/e7pbrCqHkt
— Ferdosa (@atomicwick) March 23, 2017
Brett Ratner is NOT WRONG. Rotten Tomatoes system was exposed as trash IMO when I saw Bad Boys had a higher rating than Bad Boys II.
— Curse of Awesome (@the_JamesB) March 23, 2017
No Brett, bad movies Go to the full article.