BMW Test Drives Snapchat Lenses In First 3D Car Ad


Snapchat has built 3D characters, like its animated dancing hot dog mascot, and has sold sponsored characters to advertisers like Bud Light. But this is the first time a product has been translated for the augmented reality world in such a dynamic way, according to Snapchat.

Snapchat was an early innovator in augmented reality, and has been selling lenses to brands for more than two years. Now, all the major platformsFacebook, Google, Appleare developing programs to help brands and other creators design content for the augmented world.

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