Brands Beware: Logan Paul (Or Someone Like Him) Can Cause Real Damage


Another YouTube celebrity is facing an internet storm over a tasteless video, and brands are once again wondering how to avoid influencer disasters like the one wrought by Logan Paul.

Paul, a hero to pre-teens whose followers number around 15 million, posted a video to YouTube that showed a dead body in a forest in Japan known as a locale for suicide.

“There is no reasons for brands to take risks like that,” says Harvey Schwartz, president of talent at WHOSAY, an influencer marketing company, telling advertisers to avoid the likes of Logan Paul.

Continue reading at AdAge.com

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