Buyer’s Remorse: How It Impacts eCommerce Customers
As optimizers, so much of our focus is spent on the pre-conversion phase. How do we get more people to checkout successfully? How do we get more people to inquire about our agency’s rates?
It’s easy to forget that you aren’t done persuading once the initial conversion has taken place.
In fact, that’s when your customers’ brains really kick into overdrive.
What Is Post-Purchase Rationalization?
Post-purchase rationalization is a cognitive bias whereby someone who has purchased an expensive product …read more