BuzzFeed Responds Perfectly to Facebook’s Changes
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers’ ability to reach people there.
The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own mobile app, where it has a more direct relationship with them.
“Facebook is taking the news out of your News Feed, but we’ve got you covered,” BuzzFeed’s Facebook ad says, urging people to download its app.
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