Can One Word Turn Nonsense into Powerful Persuasion?
Some words have an unusual power over us, disarming defenses and letting us be persuaded more easily. One of these words is “because.” I was reminded of some fascinating research conducted decades ago by Pubcon keynoter and persuasion legend Robert Cialdini. The study was done decades ago by Ellen Langer, then at Harvard. The setup […]
Article Curated From…: Neuromarketing