Charmin Truck Dumps Load of TP on Tight End Jake Butt Ahead of Draft


What has four wheels and wipes?

In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt’s home in Pickerington, Ohio — just in time for the NFL Draft on Thursday.

The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today’s For the Win Blog and SB Nation. And the internet’s inner-12-year-old rejoiced.

What has four wheels and wipes?

In a match made in marketing heaven, Charmin sent its Charmin Dump Truck to drop a load at University of Michigan tight end Jake Butt’s home in Pickerington, Ohio — just in time for the NFL Draft on Thursday.

The partnership is expected to be fully disclosed later in the week, but early coverage went out late Wednesday via USA Today’s For the Win Blog and SB Nation. And the internet’s inner-12-year-old rejoiced.

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Source:: Advertising Age – Digital